The Social and Group Dynamics of Gamification

Abstract

The functioning and methodology of the gamified medium draws on the findings of psychology and uses the tools of game design. Interaction with gamification features has positive effects on social, emotional and cognitive engagement, enhances loyalty, and can adopt engagement-based features such as those aimed at increasing social participation to achieve goals. Gamification offers ways to address social challenges. Its repertoire includes methods to address social challenges in an appropriate way. We can find gamification concepts to reduce poverty and social exclusion, to save energy, to stimulate local tourism, to promote public transport, or to address nature and environmental problems. This article also undertakes to describe examples and logical links to address societal challenges and shows the specific gamification tools used to address them.